These are edited slides from a presentation I gave on behalf of Semantico (as a consultant). The audience included representative from Oxford University Press, Brill, Cambridge University Press, CABI, Wiley-Blackwell and Random House.
Not too pretty, and I've had to remove the core example of persona's that I created by mining stats to reveal user types, using random profiles from those categories in the product database and researching with Google, then creating personas based on the findings. They couldn't be included for privacy reasons.
I'll try and edit those down and put them up separately. The audience here was high level strategist in print and online publishing houses (mostly academic) and the presentation was supposed to be an intro into the value of user experience in digital publishing.
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